"Contact Lenses in Russia" is now available at Fast Market Research

Contact lenses recorded strong and stable growth after the economic recession in 2008-2009, when Russians started to switch from spectacles to lenses due to their higher convenience, practicality and fashion-driven popularity; however, the start of the new economic crisis was characterised by a significant decrease in consumers’ purchasing powers. This slowed down growth of contact lenses significantly in 2015, as Russians with bad eyesight who used to have both spectacles and lenses as a reserve started switching from lenses to spectacles in order to save money and make fewer purchases. Those who continue using contact lenses are becoming more careful when making purchases and are searching for lower prices and higher discounts. Hence, sales of contact lenses are shifting to online stores as the prices offered by this channel are lower than those in optical goods stores.

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Competitive Landscape

Contact lenses is a consolidated category, with the top five players recording a combined value share of 97% in 2014, with "others" registering only a 1% share. Johnson & Johnson continued to lead the category, registering a 29% value share. Its brand Acuvue is widely popular, recognised by Russians as offering good quality and is available in many variants, including daily, weekly/monthly and extended wear lenses. Johnson & Johnson is active with promotional campaigns and its products are distributed through all key retailing channels. Other leading players within contact lenses are Novartis Consumer Health, Bausch & Lomb and CooperVision, all recording strong value shares of 21% each in 2014.

Industry Prospects

Despite the economic downturn, contact lenses is still recognised as a category with potential that is not yet fully saturated. It is set to benefit from new product developments and a future widening of the consumer base; however, after the economic crisis, recovery of the category will be slow and in the short term contact lenses is set to record a stagnant performance. Internet retailing is expected to record a further improvement in performance as this channel offers better prices and online purchases are much easier and are timesaving for consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Russia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Russia market research report includes:

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