Fragrances in Kazakhstan - New Study Released

From: Fast Market Research, Inc.
Published: Tue Oct 06 2015

In Kazakhstan fragrances are very popular and the category was dynamically developing in 2014. Use of fragrances is an integral part of beauty and personal care in Kazakhstan. Both women and men like to use fragrance every day. The culture of using fragrance is inculcated in the minds of Kazakh consumers who believe that fragrance is a product that can represent one’s style, mood and social status. The assortment of fragrances in Kazakhstan is very large and diverse; some of the brands available in the country have been popular and demanded by customers for years.

Competitive Landscape

Direct seller Avon Cosmetics surpassed the direct seller Oriflame Kazakhstan in fragrances overall with a total value share of 17% compared to 15% for Oriflame in 2014. Avon has more fragrances in leading positions, even though Oriflame still has the leading, single brand by the same name. In mass fragrances Avon with its four brands led with a 21% value share compared to an 18% value share for Oriflame in that segment. L’Oréal Kazakhstan was the leader in premium fragrances with an 18% value share, followed by Christian Dior with a 14% share.

Full Report Details at

Industry Prospects

More new fragrances with new notes along with new and interesting packaging of mass and premium products are expected to be seen in Kazakhstan over the forecast period. Moreover, in the future manufacturers are expected to intensify advertising and promotional activities that will attract more purchases.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Kazakhstan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in Kazakhstan?
* What are the major brands in Kazakhstan?
* What pricing movements are seen across premium and mass fragrances?
* What are the key product development trends?
* How are sales of unisex fragrances performing?

About Fast Market Research

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For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

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