Now Available: Cotton Wool/Buds/Pads in Singapore

Cotton wool/buds/pads witnessed a slightly lower current value growth in 2014 than 2013, though remaining at a stable rate of 1%. The high maturity of cotton wool/buds/pads stagnated its performance, with consumers increasingly indifferent to the brands they purchased. Furthermore, consumers were opting for convenient options such as facial cleansing wipes for make-up removal, thereby reducing the need for cotton wool/pads.

Competitive Landscape

Dairy Farm International Holdings Ltd recorded a gain in value share in 2014, maintaining its leading position on 23%, allowing it to strengthen leadership within cotton wool/buds/pads. Ownership of private label products such as Guardian, First Choice and Giant for each of its retail banners allowed it to adequately meet the varying needs of consumers in terms of budget and shopping patterns.

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Industry Prospects

Cotton wool/buds/pads is expected to remain positive in constant value growth terms over the forecast period. However, this is expected to be a slow and stable constant value CAGR of below 1%, given the category’s high maturity and penetration. Consumer demand for convenience will also limit the overall growth potential of cotton wool/buds/pads, as they switched out for easier options such as facial cleansing wipes for make-up removal instead of investing time to cleanse using cotton pads and make-up remover.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cotton Wool/Buds/Pads industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cotton Wool/Buds/Pads industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cotton Wool/Buds/Pads in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cotton Wool/Buds/Pads in Singapore?
* What are the major brands in Singapore?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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