Market Report, "Full-Service Restaurants in South Korea", published

Sales per transaction in full-service restaurants are low in South Korea compared to what they are in other developed countries. The reason is mainly due to the preponderance of Asian full-service restaurants, many of which are small-sized outlets selling very simple meals such as pork cutlets, ddukbokki, gimbap, etc at less than high prices. In addition, with growing home delivery sales and services in Asian full-service restaurants, the companies have developed compact meals in the form of dosirak. Such development is countering the business model of street stall/kiosks, thus negatively affecting street stall/kiosk value sales.

Competitive Landscape

Bon Juk leads full-service restaurants in outlets terms with almost double the number of that of second leading brand Addal. Bon Juk serves Korean Porridge in small-sized outlets and also provides delivery services. The brand has a baby food menu which is very popular for both dining in and takeaway. Consumers often freeze takeaway baby food and reheat it when they need it.

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Industry Prospects

Full-service restaurants will continue to be important places for socialising and for entertainment. More consumers will visit full-service restaurants for business meetings and the gathering of friends. To maximise its benefits the location as well as surrounding atmosphere is important. Some chained full-service restaurants only allow new outlets in downtown areas. Conversely, some companies are opening outlets at places that are difficult to reach without a car. Through this, the latter companies aim to create a more private and quiet atmosphere.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Full-Service Restaurants in South Korea?
* What are the major brands in South Korea?

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