"Serbia Retail Report Q4 2015" Published

Compared with the other countries in Central and Eastern Europe , Serbia has a relatively poor economi c growth outlook. A l arge budget deficit and increasing public debt made the government respond with austerity measures, which will inevitably delay a faster expansion of the Serbian economy. Despite that, retailers continue to invest and expect to capitali s e on the country' s potential in the medium term.

Poor public finances paired with underdeveloped financial and legal systems are taking a toll on the Serbian economy. Real GDP contracted by 2.0% in 2014 as a result of high unemployment and weak economic activity of the country's main trade partners. The decline is set to prolong into this year with a projected contraction of 0.7%. Unlike in the recent decade when the economy was falling and rebounding because of populist decisions and fast accumulation of public debt, this year the slowdown will be a direct outcome of structural reforms. In February 2015, Serbia reached a stand-by agreement with the International Monetary Fund (IMF), which will allow the country the access to EUR1.2bn of emergency funds over a three-year period. In return, the Serbian government agreed to balance public finances, increase the stability of the country's financial system and implement structural reforms necessary for reducing unemployment and promoting employment growth. As a result, a more sustained economic expansion can be anticipated in the medium term, with a 3.3% rate of real GDP growth projected for 2017.

Full Report Details at
- http://www.fastmr.com/prod/1055785_serbia_retail_report_q4_2015.aspx?afid=301

The Serbia Retail Report has been researched at source and features BMI Research's independent assessment and forecasts for the retail sector. The report examines key drivers of retail sales growth and future prospects, including consumer spending and private sector investment.

BMI's Serbia Retail Report also examines the level of development and potential for growth of the retail sector, the commercial initiatives of major players, changing consumer demographics that influence demand and the regulatory environment. Key sub-sectors include mass grocery retail, autos, over-the-counter pharmaceuticals, computers and consumer electronics.

Key Benefits

* Benchmark BMI's independent retail industry forecasts for Serbia to test other views - a key input for successful budgeting and strategic business planning in the Serbian retail market.
* Target business opportunities and risks in Serbia through our reviews of latest industry trends, regulatory changes and major deals, projects and investments.

Coverage

BMI Industry View

Summary of BMI’s key forecasts and industry analysis, plus a discussion of major industry developments and a snapshot of key short-term demand-driving macroeconomic movements.

Industry SWOT Analysis

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