Mandaue Foam continued to lead home furnishings with a value share of 23% in 2014. This is because of the variety of the products that the company offers in indoor furniture. The company’s operations are mainly concentrated in mattresses. However, it has positioned itself as a one-stop-shop for home furnishings products, including bed frames, sofas and dining tables, in showrooms across the country.
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Home furnishings is expected to record a 1% value CAGR at constant 2014 prices over the forecast period, higher than the negative constant value CAGR of 1% witnessed over the review period. Volume demand is expected to drive growth. However, the increasing popularity of premium brands as consumer preferences evolve is also expected to drive growth of home furnishings.
Home Furnishing Market ResearchAnalyse key trends and developments in Philippines for all product categories, competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
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