Air Care in Malaysia - New Market Research Report

Air care achieved 6% value growth to reach MYR136 million in 2014. Car air fresheners gained the highest value growth at 7%, followed by electric air fresheners with value growth of 6%, whereas gel air fresheners gained 5% value growth and spray/aerosol air fresheners and other air care gained 4% value growth.

Competitive Landscape

The leader in overall air care during 2014 was Procter & Gamble (M), whose brand Ambi Pur/Febreze gained MYR38 million with 28% value share, followed by SC Johnson & Son (M), whose brand Glade gained MYR35 million and thus successfully obtained 26% value share. SC Johnson remained in second position in 2014, mainly because Procter & Gamble remained with the largest value share of 48%, because of strong marketing activities and long-established brands in Malaysia. Procter & Gamble (M) also recorded the largest increase in value share during 2014.

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Industry Prospects

Air care is expected to grow at a CAGR of 8% at constant 2014 prices over the forecast period with electric air fresheners to be the fastest-growing category in CAGR constant value terms due to the novelty and its small base. Other categories are expected to see lower growth such as gel air fresheners at 2% CAGR, spray/aerosol air fresheners at 2% CAGR and other air care at 1% CAGR only.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Care in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Care in Malaysia?
* What are the major brands in Malaysia?
* How do plug-in electric air fresheners perform compared to the battery-operated ones?
* What is the most dynamic air care category?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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