"Sanitary Protection in Hong Kong, China" is now available at Fast Market Research

Sanitary protection posted current value growth of 6% in 2014. Rising disposable income saw sophisticated Hong Kong women demand value-added benefits from sanitary protection. Given the daily necessity of sanitary protection products, manufacturers compete on differentiation, functionality and consumer satisfaction in an attempt to build loyalty.

Competitive Landscape

Kimberly-Clark (Hong Kong) Ltd led sanitary protection in 2014 with a value share of 37%. The player’s leadership can be attributed to the popular Kotex brand, which led ultra-thin towels in 2014. Constant product innovation and effective marketing attracted and retained consumer interest and thus saw the player’s value share increase steadily over the review period.

Industry Prospects

Over the forecast period, sanitary protection is expected to register a value CAGR of 1% at constant 2014 prices. The projected sluggish performance of sanitary protection is due to a combination of an ageing population and a low birth rate, meaning that there will be a decline in the number of women aged 12-54 years.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sanitary Protection industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sanitary Protection in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sanitary Protection in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* What are the key new product launches in the sanitary protection market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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