Report Published: "Self-Service Cafeterias in Indonesia"

From: Fast Market Research, Inc.
Published: Fri Oct 09 2015

Growing demand for fast and affordable consumer foodservice options is the main driver of growth in self-service cafeterias. Low-income and middle-income workers as well as students on limited incomes are the major consumer groups for self-service cafeterias. These consumers tend to be away from home for at least half of the day and they often need to eat out on tight budgets as well as having serious time constraints. Not only do self-service cafeterias offer speedy service as dishes are usually precooked and ready to be served, but these outlets also offer flexible pricing. Common meals served in self-service cafeterias in Indonesia include white rice with a choice of various dishes which consumers often desire. The number of choices or the types of dishes chosen usually determine the final pricing of the meal. Meals served in self-service cafeterias are also commonly lower in price compared with other types of consumer foodservice outlets which offer eat-in dining.

Full Report Details at

Competitive Landscape

Carrefour continued to dominate chained self-service cafeterias in Indonesia in 2014 with a value share of 48%. This player drove growth in the channel throughout the review period as it continued to expand its hypermarkets network across the country. Indonesian consumers are also increasingly shifting away from shopping in traditional grocery retailers outlets to modern grocery retailers, in particular hypermarkets. Carrefour thus continues to expand its Carrefour Snack Corner self-service cafeterias, which offer seating, a wide variety of foods and drinks and takeaway services.

Industry Prospects

The majority of consumers of self-service cafeterias are from low-income and middle-income groups, mostly workers and students opting for affordable food. Middle-income to high-income consumers are not likely to eat or show interest in these outlets, as they generally search for fresh food. However, busy lifestyles that encourage consumers to eat away from home are expected to drive growth, particularly independent self-service cafeterias targeting middle-income and high-income consumers. These outlets generally charge higher prices in conjunction with higher quality food. However, outlet volume growth in self-service cafeterias over the forecast period is set to be the weakest of all consumer foodservice channels, with just 126 chained outlets expected to open and only 10 independents.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Self-Service Cafeterias industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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