Just Published: "Spectacles in China"

The growing myopic population, particularly among primary school and secondary school students, has underpinned the solid consumer base for spectacles in China during the review period. The continuously increasing myopic population in 2015, as a result of high exposure to electronic devices, including mobile phones, computers and tablets, as well as the heavier study workloads of students, fuelled the steady consumer demand for spectacles in 2015.

Competitive Landscape

Luxottica (China) Investment Co Ltd remained in the leading position in spectacles in 2014, registering a retail value share of 7%. The company boasts an extensive brand portfolio to target different consumers’ needs, including licensed brands such as Armani, Burberry, Dolce & Gabbana and Prada, marketed at the high-end market as well as its own brands such as Ray-Ban, Oakley and Vogue, positioned as mid-priced. The wide range of brands, covering not only spectacle frames but also sunglasses, has gained great popularity among Chinese consumers with the rising pursuit of fashion and style. In addition to the retail brands that fuel the value growth of the company, Luxottica (China) Investment Co Ltd also operates chained optical shops, LensCrafters, to provide all-round service for the purchase of eyewear products, including professional advice, optometry services as well as product repair and maintenance.

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Industry Prospects

Spectacles is set to record a constant value CAGR of 6% over the forecast period, to reach CNY85.2 billion by 2020, driven by steady consumer demand. The myopic population is expected to further increase in China, especially among teenagers, due to their heavy study workloads. Moreover, neglect of eye protection and overuse of electronic devices such as tablets and mobile phones are also likely to trigger higher myopia rates year on year in China. Overall, an ever-expanding myopic population is anticipated to be the major driving force behind steady growth of the market over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Spectacles industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Spectacles industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Spectacles in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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