New Market Report: Oral Care in Slovenia

Due to the adverse economic environment in the country and falling consumer purchasing power, Slovenians adopted rational purchasing habits and searched for value-for-money deals. Retailers and producers recognised this trend and in order to sustain their sales volumes started to offer various price promotions and discounts in order to maintain consumer interest. Therefore, nowadays consumers are waiting for special offers and purchase products that are offered at a better price and such offers emerge every week.

Competitive Landscape

The leading company within oral care in 2014 was GlaxoSmithKline with value share of 21% due to its well-recognised and perceived high quality brands Aquafresh, Paradontax and Sensodyne. It was followed by Unilever with 5% value share, Lomas and Colgate-Palmolive ranked third and fourth respectively with value share of 4% each.

Full Report Details at
- http://www.fastmr.com/prod/1056130_oral_care_slovenia.aspx?afid=301

Industry Prospects

The economic situation in Slovenia is expected to remain considerably poor throughout the major part of the forecast period; therefore, oral care will be further affected by weak consumer purchasing power, frugality and value-for-money purchasing habits. As a result, in order to retain existing and gain new customers, manufacturers are expected to introduce and develop attractive pricing strategies, using special deals, discounts or other types of price promotions. All of these activities will result in hampered value sales, and thus oral care is expected to post a -2% value CAGR at constant 2014 prices over the forecast period. However, it shows a significant improvement compared to the -5% value CAGR at constant 2014 prices recorded over the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Slovenia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Oral Care in Slovenia?
* What are the major brands in Slovenia?

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