Market Report, "Cigarettes in Mexico", published

In 2014, retail sales declined by 1% in volume terms as a result of lower social acceptance of smoking and the decline in smoking prevalence, which is around 19% of the adult population.

Competitive Landscape

Philip Morris CIGATAM Productos y Servicios led cigarettes with a 67% retail volume share in 2014. Its most important brand is Marlboro, which alone held a 50% volume share of cigarettes sales in Mexico. British American Tobacco ranked second with a 33% volume share. Japan Tobacco International entered in 2012 with the launch of Winston. Although its share remained marginal, it is expected to grow its share in the medium-term by leveraging on the negotiation power of its international status enabling it to attract strategic retailers in the country.

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Industry Prospects

Cigarettes is predicted to record a contracting CAGR of 1% in retail volume terms over the forecast period. In general, the expectation is that per-capita consumption will continue to trend downwards over the forecast period as more smokers either reduce their intake or quit the habit as a result of declining social acceptance, increasing prices and public health efforts against smoking.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Mexico market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports, and exports of finished cigarettes
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cigarettes in Mexico?
* What are the major brands in Mexico?
* What is the legislative environment like in Mexico?
* What are the rates of cigarette taxation in Mexico?
* Do premium, mid-price or economy cigarettes dominate in Mexico?
* What is the rate of illicit trade in Mexico?
* How many smokers are there in the country?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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