New Market Research Report: Cigarettes in Italy

From: Fast Market Research, Inc.
Published: Fri Oct 09 2015

In 2014, volume sales of cigarettes in Italy declined by 5%. This can be attributed to a shift towards illicit trade and falling consumption due to the economic crisis and subsequent declining consumer purchasing power. Smokers sought out less expensive alternatives as higher taxation caused the prices of cigarettes to increase. While these circumstances resulted in a greater number of counterfeit and fake cigarettes in 2014, there was also healthy value growth seen in the economy segment and RYO tobacco.

Competitive Landscape

In 2014, Philip Morris remained the undisputed leader in cigarettes with a retail volume share of 53%. Philip Morris has a broad portfolio, which includes well-known brands such as Diana, Merit, Marlboro, Philip Morris, Muratti and Chesterfield. The company was the clear leader in all three tar categories.

Full Report Details at

Industry Prospects

Over the forecast period cigarettes is expected to perform poorly, registering a volume CAGR decline of 3% and a value CAGR decline of 1% at constant 2014 prices, albeit with both being better performances than those of the review period. However, category sales will continue to be hit by increasing health awareness and a fall in the social acceptance of smoking in Italy, with both serving to encourage existing smokers to quit and discourage younger Italians from starting to smoke at all. Difficult economic conditions and additional tax hikes are also expected to negatively impact the category. An additional incentive to quit smoking will be the increasing cost of cigarettes, driving some smokers towards RYO tobacco or the purchase of illicit products via the black market.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cigarettes industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cigarettes industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cigarettes in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Production, imports, and exports of finished cigarettes
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cigarettes in Italy?

About Fast Market Research

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You may also be interested in these related reports:

- Cigarettes in the Czech Republic
- Cigarettes in Chile
- Cigarettes in Germany
- Cigarettes in Peru
- Cigarettes in Brazil

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