"Deodorants in Vietnam" now available at Fast Market Research

Deodorants for men witnessed strong sales growth in 2014. In response to gradual changes to social etiquette, male consumers were more conscious of hygiene and their appearance. For men, grooming became more important when preparing for an interview, meeting clients or socialising. In the past, deodorants were mainly used to keep the armpit area dry and deodorise odour. With the introduction of different scents by manufacturers, deodorants are used as replacements for fragrances, which are still too expensive for most consumers.

Competitive Landscape

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Unilever Vietnam International and Beiersdorf Vietnam continue to dominate deodorants, accounting for a combined 65% share of retail value sales in 2014. Both companies own a diverse product portfolio catering to male and female consumers with different formats. They were also two of the first manufacturers to launch deodorants in Vietnam. Moreover, extensive distribution networks and high investment in marketing helped them to remain on top.

Industry Prospects

Leading players like Unilever Vietnam International and Beiersdorf Vietnam are likely to expand their distribution networks to reach out to rural consumers. Moreover, they need to run more advertisements on television channels and online media to raise consumer awareness of the benefits of their products. More sophisticated scents should also be introduced to satisfy different groups of consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Deodorants in Vietnam?
* What are the major brands in Vietnam?
* Which deodorant formats are seeing most dynamic growth?
* What are the key trends in product development?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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