Bath and Shower in Malaysia - New Market Study Published

The increasingly high demand for bath and shower, especially body wash/shower gel, in 2014 was driven by growing awareness of hygiene among consumers. Besides, strong advertisements focused more on body wash/shower gel and liquid soap rather than alternative bath and shower products.

Competitive Landscape

Unilever (M) Holdings remained the leading player in 2014, with a 24% share of retail value sales (MYR199 million). The company has a wide range of bath and shower brands such as Lifebuoy, Lux and Dove, strong distribution reach and attractive unit prices. Consumers chose its products because they are deemed to be of a good quality and affordable. The player also offered refill packs that come with bundle sales at lower prices than other brands.

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Industry Prospects

Bath and shower is expected to continue to grow healthily over the forecast period as these products are necessary for consumers looking to lead healthy and hygienic lifestyles. Besides, local consumers tend to be quality conscious rather than value-driven and they expect good quality, effective bath and shower products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Bath and Shower in Malaysia?
* What are the major brands in Malaysia?
* How are sales of private label products evolving?
* What is the importance of intimate washes in the overall category context?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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