Writing Instruments in China - New Report Available

Writing instruments continued to register steady value growth of 8% in current terms in 2015, underpinned by stable demand. As one of the important driving forces behind writing instruments in China, major consumers including students and parents have shown consistent interest in purchasing writing instruments. Moreover, with rising disposable income and Chinese parents showing a greater interest in education, consumers have demonstrated an increasing willingness to trade up to branded products offering better quality, thus fuelling value growth in 2015.

Competitive Landscape

Shanghai M&G Stationery Inc retained its leading position in writing instruments in 2014, registering a retail value share of 14%, rising by one percentage point compared to 2013. Owning an extensive product portfolio within writing instruments, the company has enjoyed considerable success among consumers especially students with different product series under a wide variety of themes such as Miffy and Snoopy. Moreover, specialised in manufacturing writing instruments, the company puts great effort into research and development of new products, which has provided consistent success to the company during the review period.

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- http://www.fastmr.com/prod/1058103_writing_instruments_china.aspx?afid=301

Industry Prospects

Writing instruments is expected to record a stable value CAGR of 5% over the forecast period, underpinned by steady consumer demand. Moreover, with increasing disposable income and the pursuit of better living standards, consumers trading up to higher-end products will also drive value growth over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How have sales of writing instruments evolved over the past few years in China?
* What’s the potential of writing instruments sales via the internet?

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