Childrenswear in the Philippines - New Market Study Published

Childrenswear remained vibrant with strong value growth of 7% in 2014 to reach PHP22.9 billion due to the strong economic performance in the Philippines. Business confidence also encouraged the entry of international players in the local market, providing more options for local buyers.

Competitive Landscape

Lifestyle Concepts Co Inc leads childrenswear with 9% value share in 2014. Its brand Gingersnaps gained a strong reputation for good product quality and design among more affluent buyers in the country. Gingersnaps also capitalised on its wide network of outlets, mostly focused on Metro Manila and progressive key cities like Cebu, Davao and Laoag. Its products are also sold in major department stores such as SM, Robinsons, Rustan’s and Landmark, among others.

Industry Prospects

Childrenswear is expected to remain vibrant in the forecast period, driven by the still large population of children in the country. With the slowing birth rate, the tweens, pre-teens and teens market presents huge opportunity for growth especially as teens are continually exposed to fashion via the internet. While spending on higher-priced baby and toddler clothing will remain limited to more affluent buyers, the entry of more foreign brands is still expected in urban markets like Metro Manila where there is a growing number of double-income families. Meanwhile, affordable yet trendy teen brands are expected to be successful with the projection of heightened fashion awareness among this age group.

Full Report Details at
- http://www.fastmr.com/prod/1057912_childrenswear_philippines.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Childrenswear industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Childrenswear in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Childrenswear in Philippines?
* What are the major brands in Philippines?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?

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