"Bags and Luggage in Germany" is now available at Fast Market Research

The average replacement cycle for bags and luggage in Germany continued to decline in 2015. Regularly changing fashion trends inspire new models every few months or season at least, thereby helping to maintain consumer attention and interest. In addition, the increasingly active lifestyles led by most Germans are creating more occasions and opportunities for purchasing bags. As a result, Germans tend to have several different bags for work, sports and other leisure activities, which contributes to constantly rising demand. Additionally supported by a tendency towards buying the newest styles or the most innovative or functional products, bags and luggage registered an increase of 2% in current value terms in 2015.

Competitive Landscape

Reaching a wide public thanks to its extensive brand and product portfolio across various price segments, VF Europe BVBA managed to maintain its leading position in bags and luggage in Germany in 2014. Particularly driven by its modern, stylish and innovative Kipling brand and the versatile and practical solutions from Eagle Creek, VF Europe managed to increase its value sales to exceed a share of 8% in 2014.

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Industry Prospects

Ongoing fragmentation with regard to products, trends and brands within bags and luggage over the forecast period is expected to put even more pressure on manufacturers, retailers and ultimately average unit prices. Thus, with an only slightly increasing customer base and resulting moderate volume sales growth, future value sales are anticipated to remain flat over the forecast period.

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