Just Published: "Jeans in Indonesia"

2014 was a bright year for jeans in Indonesia, as current value sales increased by 13%. The selection improved with demand growing for bright and coloured jeans. In addition, men and women, especially middle-to-high-income consumers, continued to upgrade to higher-quality jeans at higher prices.

Competitive Landscape

With many small domestic companies offering brands through independent apparel and footwear specialist retailers, as well as department stores, the competitive landscape of jeans in Indonesia remained highly fragmented in 2014. Amidst a fragmented landscape, a few companies distinguished themselves, while still holding a very small value share. Lee Cooper Indonesia leads jeans with only a 1% share of retail value sales in 2014. The company’s leadership comes from its wide distribution, including its branded chain of stores, and concessions in many department stores across Indonesia.

Industry Prospects

More and more global brands of jeans are expected to enter Indonesia, with premium and super premium positioning, during the forecast period, due to the growing middle-income population. More premium offerings by local and global players will be available in the forecast period, and they will support value growth in jeans.

Full Report Details at
- http://www.fastmr.com/prod/1057921_jeans_indonesia.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jeans industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jeans industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jeans in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Jeans in Indonesia?
* What are the major brands in Indonesia?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
* What % of clothing and footwear sales goes through grocery retailers?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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