"Oral Care in Malaysia" now available at Fast Market Research

Various functions are increasingly being introduced to oral care products as consumers become more sophisticated and concerned about personal hygiene. For instance, Darlie released a charcoal series while Systema introduced a toothbrush for sensitive teeth.

Competitive Landscape

Colgate-Palmolive (M) led oral care in 2014 with a 38% share of retail value sales (MYR350 million). The company owes its long-time leading position to aggressive promotional activities, such as price discounts, free samples and giveaways, lower prices than rivals and bundle sales, such as purchase two packs and get a toothbrush.

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Industry Prospects

Hygiene practices are predicted to remain important growth drivers over the forecast period. More consumers are demanding quality oral care products that provide better results and improve the condition of their teeth.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Oral Care in Malaysia?
* What are the major brands in Malaysia?
* Which type of toothpaste is most popular?
* How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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- Oral Care in Singapore
- Oral Care in Romania
- Oral Care in Belgium
- Oral Care in Hungary
- Oral Care in France