New market study, "Apparel Accessories in South Korea", has been published

From: Fast Market Research, Inc.
Published: Mon Oct 12 2015

Ties continued to decline in 2014. The main factor behind this decline was companies recommending no-tie business wear which is referred to as a "cool-biz look" during the summer. As the government set recommended temperatures for the workplace, many public and private companies followed energy saving strategies to cut down on air conditioning costs. In addition, the casual business culture became more natural for most companies. They set one or two days a week to wear business casual without ties and employees like to wear rather informal wear at their place of work. Although this was not applied to some kinds of jobs such as sales personnel or consultants who have to deal with customers face to face, many internal office workers now enjoy their business casual apparel without ties and this trend led to its decline.

Competitive Landscape

adidas led apparel accessories in 2014, with 8% value share, as it offers various types of products and actively markets to the younger generation by holding art performances or pop artists fan meeting in South Korea. Frl Korea ranked second with 6% value share and recorded the highest value sales growth of 30%. Nike ranked third amongst brands as it has a diverse product line-up and advantages in sports hats.

Full Report Details at

Industry Prospects

As the South Korean economy is expected to record rather low growth during the forecast period, apparel accessories such as scarves, hats/caps and gloves are expected to show stable growth because they are an efficient and a fairly inexpensive way for consumers to coordinate with their apparel. However, overall apparel accessories is expected to decline as ties will continue to drag down value sales growth over the forecast period, as companies pursue the casual dress code with a no-tie business look.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Apparel Accessories industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Apparel Accessories industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Apparel Accessories in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Apparel Accessories in South Africa
- Apparel and Footwear in South Korea
- Apparel and Footwear in South Africa
- Apparel Accessories in Germany
- Apparel Accessories in Malaysia

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email:
Contact Phone: 1-413-485-7001

Visit website »