Market Report, "Writing Instruments in South Africa", published

From: Fast Market Research, Inc.
Published: Mon Oct 12 2015

Demand for writing instruments continues to reach peak levels during the back to school periods, when parents buy stationery for their children. The retail outlets for stationery are quite busy during the beginning of the year, when most school children are shifting to different levels of school whilst others will be starting school for the first time after completing preparatory school. Quite a high number of retailers capitalise on the situation by engaging on promotional activities in a bid to boost sales growth. One way used to boost sales has been to offer price discounts on certain stationery items, including writing instruments.

Competitive Landscape

Bic South Africa (Pty) Ltd led writing instruments in 2014 with a 12% value share. The company’s success is driven by the fact that the brand has been present in South Africa for quite some time and consumers can easily relate to the brand. The fact that Bic is an international brand also means that it appeals to consumers in South Africa, where such brands are considered to be superior to local brands.

Full Report Details at

Industry Prospects

Writing instruments is expected to increase in volume and value by 2% in constant 2015 terms over the course of the entire forecast period. Low volume growth is set to be the key reason for limited value growth during the forecast period. Various manufacturers are expected to remain reluctant to invest much in terms of innovation due to limited returns in a category in which unit price growth tends to be restricted to inflationary pressures only.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in South Africa market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How have sales of writing instruments evolved over the past few years in South Africa?
* What’s the potential of writing instruments sales via the internet?

About Fast Market Research

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