Now Available: Bags and Luggage in Australia

Bags and luggage benefited from Australia’s rising wealth in 2015, with consumers desiring high-quality bags and branded offerings to reflect their success. International brands have identified Australia has a region for growth, targeting consumers with high disposable incomes and tourists, due to the country’s healthy inbound tourism market. Affordable luxury has grown in popularity with consumers, with brands offering rising professionals an entry point into the luxury market without having to pay the high price tag.

Competitive Landscape

Strandbags Group Pty Ltd was the leading player in bags and luggage in 2014, holding retail value share of 8%. According to Euromonitor International’s 2015 Retailing report, Strandbags was Australia’s largest bags and luggage specialist retailer in 2014. The retailer has an extensive store presence, operating 284 stores nationwide. Strandbags is present within bags through the Bluebird, Cabrelli, Equip and Valenti brands and within luggage through its Lanza brand. The company lost share over the review period due to heavy discounting campaigns and increasing competition from international and online retailers.

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Industry Prospects

Multi-functionality within bags and luggage will remain a key trend over the forecast period. Given Australians’ love of technology, consumers will desire high-quality bags that can accommodate all their electronic devices such as smartphones, tablets and laptops. The forecast period may witness more overlapping between categories and cannibalisation. For example, crossbody bags and business bags see overlaps with both categories serving similar purposes.

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