Now Available: Contact Lenses in Turkey

The category’s current value growth in 2015 was slightly slower than that of the previous year due to a new requirement for a prescription for cosmetic contact lenses. According to the new regulations, which came into force in 2014, all cosmetic contact lenses now require a prescription, even without vision correction, which negatively affected sales. However, category growth remained healthy as an increasing number of teenagers are opting for contact lenses, which are perceived as more discreet and less obvious than spectacles. They also tend to have fewer problems adapting to the use of contact lenses than elderly people.

Competitive Landscape

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Bausch & Lomb continued to lead contact lenses in 2014 with a 55% share of value sales, followed by Novartis with a 20% value share.

Industry Prospects

Contact lenses in Turkey is expected to post a value CAGR of 2% at constant 2015 prices over the forecast period as manufacturers are continuously improving their production technologies in order to make contact lenses easier to wear and clean. Growth will continue to be sustained as the competition between spectacles and contact lenses is expected to intensify over the forecast period. Daily disposable lenses is anticipated to be the fastest growing category, posting a value CAGR of 4% at constant 2015 prices as busier lifestyles will encourage consumers to shift towards more convenient and less time-consuming types of lenses.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* In which markets are daily disposables more popular than monthly and extended wear?
* Is coloured, toric, spherical or multifocal the dominant type of contact lens in Turkey?
* Is style playing an increasingly important role over health in purchasing decisions?

Reasons to Get this Report

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