Market Report, "Fragrances in Vietnam", published

From: Fast Market Research, Inc.
Published: Tue Oct 13 2015

Fragrances used to worn only on special occasions, such as big parties or weddings. However, due to the influence of Western culture and higher living standards, local consumers have tended to wear fragrances on a more frequent basis. The key consumers of fragrances are females, who believe these products help them feel more confident and attractive in daily situations. Moreover, fragrances are viewed as a way to signify a person’s economic and social status.

Competitive Landscape

Coty remains the leading player in fragrances, accounting for a 12% share of retail value sales in 2014. The company offers a diverse portfolio, ranging from mass to premium brands. Strong brand image is the main reason for the success of Coty in the country. Brands like Guess, Calvin Klein and adidas are highly popular among Vietnamese consumers. This explains why they can be easily found in beauty specialist retailers and department stores.

Industry Prospects

Over the forecast period, fragrances is expected to register a 7% value CAGR at constant 2014 prices. This is slower than the review period performance. The category has become more mature and it cannot sustain previous high growth rates. However, the estimated forecast period CAGR is considered healthy and it reflects the growing demand for fragrances among Vietnamese consumers, especially middle-to-high-income young adults.

Full Report Details at

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fragrances industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fragrances industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fragrances in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fragrances in Vietnam?
* What are the major brands in Vietnam?
* What pricing movements are seen across premium and mass fragrances?
* What are the key product development trends?
* How are sales of unisex fragrances performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

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