"Homewares in Indonesia" is now available at Fast Market Research

While for the last couple of years the tradition of giving hampers containing homewares products as gifts on occasions such as Christmas and Idul Fitri continued, in 2014 there was a shift to giving packaged food and beverages products or beautifully wrapped homemade cookies instead. Especially among middle-to-upper-income consumers who are becoming more home style-conscious, self-selection of homewares is preferable to receiving hampers containing standard products.

Competitive Landscape

Homewares in Indonesia is fragmented, with many big and small players – both local and multinational. As a result of the leading players in each category have relatively low retail value shares. In dinnerware, for example, leading player Indo Porcelain PT (with the Zen brand) accounted for only 17% of retail value sales in 2014, followed by the long-established Kedaung Industrial Group (Kedaung brand) with 11% and HSI (Legacy brand) with 5%.

Full Report Details at
- http://www.fastmr.com/prod/1055311_homewares_indonesia.aspx?afid=301

Industry Prospects

There is a window of opportunity for homewares in Indonesia to grow even further. Middle-to-upper-income consumers will drive sales over the forecast period, especially in categories such as stove top cookware and ovenware where penetration is still relatively low. Furthermore, Indonesia retains a strong culture of home cooking, which leaves room for further development in homewares.

Homewares Market Research

Analyse key trends and developments in Indonesia for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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