Cat Food in Portugal - New Market Study Published

Trade sources agree that cat owners are usually more demanding about their pets’ food. Cats are fussier about food than dogs, leading their owners to look for the best food solutions and granting higher levels of brand loyalty. This landscape together with the lowest average expenditure levels required to feed a cat when compared to dog food explains why demand for premium cat food is higher than that for dog.

Competitive Landscape

Promotional campaigns influenced demand in 2014, dictating changes in consumer demand patterns. With Whiskas and Friskies side by side in consumer preferences, low differentiation levels and positioned in the same price range, it is difficult to predict which brand will lead demand by the end of the year.

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Industry Prospects

The expected growth in the number of small households together with busy ways of life and a more self-sufficient personality are anticipated to fuel cats’ popularity in the country. By 2020 the cat population is envisioned to reach 1.5 million. With the number of cats rising, manufacturers are predicted to enlarge the range of products offered. This tendency will probably drive a higher level of segmentation both in age-specific and breed-specific categories.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cat Food in Portugal?
* What are the major brands in Portugal?
* How fast are consumers trading up to prepared cat food?
* How have pet specialists fared in recent years?
* How have pet specialists fared in recent years?
* What are growth prospects for pet care in the next 5 years?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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