New Market Research Report: Sportswear in Indonesia

In 2014, many Indonesians, especially urban consumers, exercised as part of their daily routine. Gyms and health clubs in many cities offer a variety of aerobics classes and more Indonesians are signing up for membership of gyms and health clubs. Both men and women who take up such activities tend to buy the appropriate sportswear. This helped sportswear to post current value sales growth of 9% in 2014.

Competitive Landscape

Trigaris Sportindo, the NBO for adidas in Indonesia, continues to lead sportswear in 2014, with a 6% share of retail value sales. The brand has strong recognition in Indonesia and is strongly associated with quality sports products. Sales through adidas’s own retail stores are relatively small. Higher sales are generated through department stores, sports goods stores and various apparel and footwear specialist retailers. An official sponsor of the 2014 FIFA World Cup, adidas launched the first part of the event’s official advertisement: "The Dream: all in or nothing". The adidas advertisement was filled with stars of world football like Lionel Messi, Dani Alves, Bastian Schweinsteiger, Luis Suárez, Xavi, Jordi Alba, Mesut Özil, Robin van Persie and David Villa. This helped to raise awareness and prestige for the brand in Indonesia.

Full Report Details at
- http://www.fastmr.com/prod/1057929_sportswear_indonesia.aspx?afid=301

Industry Prospects

After the significant rise in fuel prices in 2014, the price of basic needs goods is expected to continue to rise in the short term. While a number of affluent consumers will retain high purchasing power, the majority of Indonesians may try to reduce their spending on products deemed non-essential, including sportswear. Instead of wearing sports apparel when exercising, consumers can use a non-sports T-shirt. Also, the typical consumer can only afford one or two pairs of sports footwear, while he/she may have more than three pairs of non-sports footwear.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

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