Away-From-Home Tissue and Hygiene in Thailand - New Market Study Published

AFH products registered slower but still healthy current value growth in 2014. Demand for AFH products from offices and horeca continued to remain strong, especially in metropolitan areas such as Bangkok. However, the slowdown in economic growth saw a number of small and medium-sized businesses start to struggle, thus affecting the growth of AFH products. In addition, the hotel industry suffered from slower tourism growth due to political instability in the country. However, by reducing unit prices, manufacturers sought to stimulate volume sales and also penetrate mid-sized cities less affected by the macro-economic climate, such as Roi Et and Ubon Ratchathani.

Competitive Landscape

International manufacturers lead most AFH tissue and hygiene categories because of their good reputations in the country and wide portfolio of products. However, local manufacturers also compete well in the AFH channel in more specific areas. Kimberly-Clark Thailand Co Ltd, Berli Jucker Cellox Ltd, Unicharm Thailand Co Ltd and DSG International (Thailand) Plc were the leading manufacturers in AFH tissue and hygiene in 2014.

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Industry Prospects

AFH tissue and hygiene is expected to continue to grow in both volume and value terms over the forecast period. Competition in the channel will increase because of a higher number of both local and international manufacturers, particularly thanks to the opening of the AEC market, which will allow free trade between Southeast Asian countries. Improvements in technology will also help manufacturers to drive sales.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Away-From-Home Tissue and Hygiene industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Away-From-Home Tissue and Hygiene industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Away-From-Home Tissue and Hygiene in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Away-From-Home Tissue and Hygiene in Thailand?
* What are the major brands in Thailand?
* What are the most important channels for away-from-home sales?

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