Sportswear in South Korea - New Study Released

Sportswear recorded strong current value growth of 5% in 2014 to reach Won6.6 trillion. The category performed better than overall apparel and footwear with new entrants competing. Outdoor sportswear in particular was popular for many years since The North Face’s high value sales growth of 28% in 2011. However, the market seems to reach maturity, with the growth rate slowing down over the review period.

Competitive Landscape

adidas Korea Ltd led sportswear with 17% value share, followed by Nike Sports Korea Co Ltd which ranked second position with 12% value share. adidas met with continuous success in sportswear because it has a variety of products under the powerful brands of adidas and Reebok. In addition, the company segmented target consumer groups and product lines differently and approached them with different marketing activities. In 2014, adidas set a strategy that children form the most important consumer group over the forecast period and launched "adidas Kids" outlets exclusively for children. It also hires different models with various images to promote its products targeting different consumer groups. For example, adidas promoted sports star Sung-hoon Choo to advertise the adidas brand to attract male consumers and hired top model Yun-joo Chang to attract the younger female group. To attract teenagers, it actively hires k-pop stars and holds many fan meeting and showcases. Product wise, as outdoors is the big trend in South Korea, adidas is to exclusively launch an outdoor line. Previously, adidas provided outdoor apparel and footwear through its outlets; however, from 2015 they will be distributed through adidas outdoor outlets exclusively. These aggressive marketing activities by the company allow it to show strong growth in sportswear.

Full Report Details at
- http://www.fastmr.com/prod/1057931_sportswear_south_korea.aspx?afid=301

Industry Prospects

Sportswear is expected to reach 24% value share of total apparel and footwear sales in 2019. Sports-inspired apparel is expected to show exponential healthy growth during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in South Korea market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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