New Study: Nappies/Diapers/Pants in Thailand

In 2014, nappies/diapers/pants registered current value growth of 12%, with volume and value sales reaching 969 million units and Bt12.5 billion, respectively. The strongest performance was achieved by disposable pants as these products are easy and convenient to use. Disposable pants registered strong current value growth of 20% in 2014, albeit down slightly from 22% the previous year.

Competitive Landscape

Unicharm Thailand Co Ltd continued to lead nappies/diapers/pants in 2014 with a value share of 54% and sales of Bt6.8 billion. In 2014, the company achieved value sales growth of 12%. Mamy Poko is the company’s best-known brand, offering a range of different nappy types. The latest version of Mamy Poko is Mamy Poko Happy Pants, which are products created specifically for day time usage for either boys or girls in small, medium or large sizes. Mamy Poko Happy Pants are also reasonably priced and offer absorbency for up to four hours. They are also easy to take off and put on and also feature colourful designs.

Full Report Details at
- http://www.fastmr.com/prod/1058127_nappiesdiaperspants_thailand.aspx?afid=301

Industry Prospects

Nappies/diapers/pants is expected to record a value CAGR of 8% at constant 2014 prices over the forecast period, which will be slightly below the review period performance. With Thailand’s birth rate set to continue to fall, manufacturers will continue to compete aggressively to maintain their positions and seek to grow their sales in the AEC market. Products from neighbouring countries will enter Thailand, while manufacturers in Thailand will seek to sell their brands in other markets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Nappies/Diapers/Pants in Thailand?
* What are the major brands in Thailand?
* How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?

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