New market study, "Cat Food in Mexico", has been published

After a challenging 2014 when cat food registered minimal retail volume growth, 2015 is expected to start showing some recovery and growth of 2% in volume sales, a rate that will continue improving during the forecast period.

Competitive Landscape

Based on provisional 2015 estimates, the competitive environment is predicted to continue being led by international companies, having presence in the economy, mid-priced and premium segments. It is interesting to note that most cat food brands, even those belonging to international companies, are locally produced in domestic facilities.

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Industry Prospects

2014 showed consumption stagnation in cat food and preliminary 2015 estimates predict a low growth rate of only 2% in volume sales. Nevertheless, it is expected that during the following years of the forecast period cat food will return to a healthier performance. Despite the short-term tax-affected consumption, industry sources show optimism in consumption level recovery once customers adapt their expenses and brand preference to the new fiscal regulation.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cat Food industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cat Food industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cat Food in Mexico market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Cat Food in Mexico?
* What are the major brands in Mexico?
* How fast are consumers trading up to prepared cat food?
* How have pet specialists fared in recent years?
* How have pet specialists fared in recent years?
* What are growth prospects for pet care in the next 5 years?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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