Market Report, "Contact Lenses in the Philippines", published

In 2015 contact lenses recorded slower current value growth than earlier in the review period. Consumers shift between contact lenses and spectacle frames for reasons such as convenience, cost, lifestyle and also fashion trends. There is a growing fashion for the "geeky" look which slows down the growth of contact lenses.

Competitive Landscape

Novartis AG’s Air Optix remained the leading company and brand of contact lenses in the Philippines in 2014 and 2015. It continues to become more popular and the preferred choice of consumers with a large 38% of value share. The advanced technological features of the product won the attention not only of consumers but also of optometrists and optical goods stores in the country. Convenience and comfort are the main reasons why consumers choose Air Optix even though there are other cheaper alternatives.

Full Report Details at
- http://www.fastmr.com/prod/1057995_contact_lenses_philippines.aspx?afid=301

Industry Prospects

As more retail channels are established in the country, products are more accessible to more consumers. Daily disposable lenses is set to record a 2% value CAGR, while weekly/monthly disposable lenses is set to fare better with a 4% value CAGR at constant 2015 prices in the forecast period. The rising disposable incomes of consumers will also be a factor in the growth of these products in the country.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Philippines market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* In which markets are daily disposables more popular than monthly and extended wear?
* Is coloured, toric, spherical or multifocal the dominant type of contact lens in Philippines?
* Is style playing an increasingly important role over health in purchasing decisions?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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