"Writing Instruments in Argentina" is now available at Fast Market Research

Throughout the review period, three major reasons continued to shape the performance of writing instruments in Argentina. The first of these reasons is the adverse economic situation, which resulted in many consumers adopting a very conservative attitude towards spending. The second of these reasons is the growing import restrictions over imported goods. The third reason is related to the penetration of personal computers, smartphones and other consumer electronics devices in the day-to-day lives of substantial numbers of Argentine people.

Competitive Landscape

Writing instruments was characterised by a less fragmentation compared to other personal accessories categories, with the top 10 players holding a combined 57% value share in 2014.

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Industry Prospects

An optimistic scenario is predicted for the 2016-2020 period, sustained by Argentina's October 2015 presidential elections. The next Argentine president will focus on necessity to lead the country into a period of economic liberalisation, benefiting the arrival of imported writing instruments.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in Argentina market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How have sales of writing instruments evolved over the past few years in Argentina?
* What’s the potential of writing instruments sales via the internet?
* Just how dominant are pens compared to pencils, highlighters and accessories?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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