"Writing Instruments in Hong Kong, China" now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Oct 14 2015

Sales of writing instruments are largely inhibited by the digital lifestyles of Hong Kong consumers, increasing awareness of environmentally-friendly paperless habits and the unfavourable slowing economic situation. Banks and corporate and medium-sized companies have reduced stationery resources and increasingly rely on email invoicing, shared document drives and gadget notepads, whereas students at higher institutions and elementary schools are the largest customer group for standard writing instruments including pencils, colouring, markers and highlighters, and pens. Sales of writing instruments record rises in volume sales during the months of school openings.

Competitive Landscape

Cie Financière Richemont SA was the leading player in writing instruments in 2014 with a 14% value share. Nevertheless, its Montblanc brand registered a poor performance during the second half of 2014, as Hong Kong was hit by prodemocracy protests and growing social tensions between the borders, further dampening retail sales amid the changing Chinese mainland. As such, Montblanc suffered slow value growth in 2014.

Full Report Details at
- http://www.fastmr.com/prod/1058105_writing_instruments_hong_kong.aspx?afid=301

Industry Prospects

Consumer demand will remain sustainable but writing instruments faces the possibility of gradual decline in volume sales growth over the forecast period. Writing instruments is largely sensitive to consumer sentiment as well as necessity of usage. The growing popularity of digital products among adults and teenagers inhibits the need for writing instruments. As a result, volume sales of writing instruments are expected to stagnate over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How have sales of writing instruments evolved over the past few years in Hong Kong, China?

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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