Just Published: "Wipes in Thailand"

Thai consumers are becoming increasingly concerned about health and hygiene. Therefore, they see wipes as essential personal care products. Within personal wipes, the key categories in Thailand are general purpose wipes, baby wipes and cosmetic wipes. Baby wipes remained by far the biggest category in 2014 as consumers see these products as suitable for both babies and adults, especially those with sensitive skin.

Competitive Landscape

Unicharm Thailand Co Ltd remained the leading player in wipes in 2014 with a value share of 24% and sales of Bt221 million, up 14% on the previous year. Mamy Poko Cleansing Wipes is the company’s most recognisable brand. The company offers two versions of baby wipes, namely Gentle Cleansing Wipes Fragrance Free and Gentle Cleansing Wipes with Fragrance. The wipes are available in packs of 20 or 80. Consumers of all ages tend to use Mamy Poko Baby Wipes as general purpose wipes.

Full Report Details at
- http://www.fastmr.com/prod/1058130_wipes_thailand.aspx?afid=301

Industry Prospects

Wipes in Thailand is expected to record a value CAGR of 7% at constant 2014 prices over the forecast period. Value growth will be slower than that of the review period because of the falling birth rate.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Thailand market research report includes:

* Analysis of key supply-side and demand trends  
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wipes in Thailand?
* What are the major brands in Thailand?
* What is the biggest category within household care wipes?
* What are the key new product launches in the wipes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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