Bags and Luggage in Turkey - New Market Study Published

From: Fast Market Research, Inc.
Published: Fri Oct 16 2015

In 2015, bags and luggage increased by 10% in current value due to rising purchasing power and the growing number of women in the Turkish workforce as well as the recent opening of numerous new shopping centres. This rate of growth is in line with the 10% current value CAGR recorded in the category over the entire review period.

Competitive Landscape

Desa Deri San ve Tic AS remained the indisputable leader in bags and luggage in 2014. As the distributor of the Samsonite brand, Desa generated much of its sales through the strong performance of Samsonite in luggage and business bags as well as through its local handbag and luggage brand Desa. In January 2015, the company opened a new retail chain called Trunk&Co, which focuses on selling bags and luggage under the brands American Tourister, High Sierra, Disney by Samsonite, Lipault, Gregory, Speck and Hartmann brands.

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Industry Prospects

Over the course of the forecast period, value sales of bags and luggage are expected to increase at a CAGR of 4% in constant 2015 terms, a faster rate of growth than the 2% value CAGR recorded in constant 2015 terms over the review period. Bags and luggage is expected to continue recording positive growth as there is increasing interest in fashion, participation in athletics and sports among the Turkish population, more women in the workplace and growing demand for bags which can accommodate specific consumer electronics devices. Moreover, the increasing numbers of shopping centres which are expected to open throughout the country during the forecast period are expected to attract more retail brands into the country.

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