Oral Care in Vietnam - New Market Research Report

Towards the end of the review period, consumers showed greater interest in sophisticated oral care products. In response, manufacturers introduced new offerings with significantly higher prices and premium packaging, which were advertised as professional products to treat certain dental problems. For example, GlaxoSmithKline claimed that Sensodyne was the most dentist-recommended toothpaste for people with sensitive teeth. Moreover, Colgate Optic White, launched in 2013, was advertised as a product that whitens teeth by one shade after only one week of use.

Competitive Landscape

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In 2014, Unilever Vietnam International (P/S and Close-Up) leads oral care with a 45% share of retail value sales. Colgate-Palmolive (Vietnam), which offers Colgate, Darlie and Crest, is ranked second with a 26% retail value share. Both companies owned a well-diversified product portfolio, but they also introduced new products with different flavours and functionalities each year to attract consumers. P/S was priced lower than Colgate in order to reach a wider customer base; Close-Up was positioned as a more premium brand aimed at higher-income consumers.

Industry Prospects

The demand for more sophisticated products is likely to persist over the forecast period. Manufacturers may introduce new product developments, such as tooth whiteners or mouth fresheners, and run marketing campaigns to help consumers learn more about benefits of these products. In addition, manufacturers of mass brands are inclined to "premiumise" some of their products, in order to increase the number of high-income customers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Oral Care in Vietnam?
* What are the major brands in Vietnam?
* Which type of toothpaste is most popular?

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