Pet Products in Portugal - New Market Study Published

With pets increasingly seen as part of the family, pet owners are more willing to set aside a larger share of their income to provide them with higher levels of comfort and wellbeing. This tendency, together with the growth of the pet population in national households, produced positive results for pet products sales in 2014.

Competitive Landscape

No significant changes in competitive landscape happened in 2014. Portuguese consumers pursue pets’ wellbeing as their main directive, ensuring the best deals possible considering their budgets. Although new products appear, particularly in cat litter and pet healthcare, the positions of top players are unlikely to change.

Industry Prospects

Boosted by the rising population of pets in national households and the ongoing humanisation trend, pet products is expected to grow over the forecast period, with cat litter leading sales growth. Competition is expected to increase as the private label portfolio increases and manufacturers invest in the launch of new products.

Full Report Details at
- http://www.fastmr.com/prod/1058122_pet_products_portugal.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Portugal market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Pet Products in Portugal?
* What are the major brands in Portugal?
* What are the key product launches?
* How have worming and flea product fared against other products within pet healthcare?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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