New market study, "Sportswear in Malaysia", has been published

From: Fast Market Research, Inc.
Published: Fri Oct 16 2015

The FIFA World Cup was organised in Brazil in June 2014. The world class soccer event played an important role in shaping sportswear styles during 2014. Many brands launched products associated with the FIFA World Cup in 2014; for instance, adidas launched its adidas Adizero World Cup Jerseys comprised of seven leading national football federations; they are Argentina, Spain, Japan, Colombia, Germany, Mexico and Russia. Nike also launched jersey kits to be used by Brazil team during the World Cup.

Competitive Landscape

adidas led sportswear in Malaysia with 12% value share in 2014. adidas offers sports apparel and footwear in the brands of adidas and Reebok. adidas managed to retain its leading position within sportswear because of its strong distribution network in Malaysia, where its products are highly available in department stores, sports goods stores and apparel and footwear specialist retailers. The constant launch of new products by adidas and Reebok greatly helped to enhance options available for consumers.

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Industry Prospects

Over the forecast period, sportswear is expected to post a value CAGR of 4% at constant 2014 prices. A growing number of consumers tend to purchase sportswear during sales and promotional periods at lower prices instead of non-sales periods. In addition, leading sportswear brands such as Nike, adidas and Puma also organise warehouse sales frequently to clear off-season products. Therefore, consumers who are less fashion conscious with higher cost concerns will visit warehouse sales for cheaper priced sportswear. The trend in turn leads to a slower forecast value growth in the context of the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sportswear industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sportswear industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sportswear in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sportswear in Malaysia?
* What are the major brands in Malaysia?

About Fast Market Research

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You may also be interested in these related reports:

- Sportswear in Japan
- Sportswear in Thailand
- Sportswear in the Czech Republic
- Sportswear in Germany
- Sportswear in Australia

Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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