Market Report, "Jewellery in Romania", published

Within the context of an increasingly diverse product portfolio, towards the end of the review period, consumers in Romania were determined to purchase more costume jewellery and to fill their jewellery boxes with newly designed articles. Consumer attitudes towards these products seemed to be more favourable than in previous years as they proved to be more responsive to new collections. Although growth rates were slightly slower than in previous years, consumers seemed to spend more on newly designed products and to be more responsive to promotional discounts shared online.

Competitive Landscape

Cie Financière Richemont SA led real jewellery in 2014 with a value share of 10% and total value sales of RON127 million. The main reason for this is the company’s favourable image as well as the high quality of its products. Among the prestigious brands offered by the company in Romania are Cartier, Chloé and Piaget.

Full Report Details at
- http://www.fastmr.com/prod/1060469_jewellery_romania.aspx?afid=301

Industry Prospects

Jewellery is expected to benefit significantly from the development of costume jewellery during the forecast as manufacturers are expected to invest more in developing new articles. New collections are the most efficient tool to attract new consumers, especially when combined with online promotional strategies. With the consumer ability to purchase new products peaking in 2015, demand is expected to continue rising this period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Jewellery in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How do sales of costume jewellery compare to real jewellery in Romania?
* What type of jewellery is most popular: rings, wristwear, neckwear, or earrings?
* What are the prospects for non-store retailing in jewellery?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats

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