"Poland Consumer Electronics Report Q4 2015" now available at Fast Market Research

We downgraded the forecast for Poland's consumer electronics market in 2015 to reflect our in-house Country Risk team's bearish view for zloty performance against the US dollar, which will see household purchasing power eroded. From 2016, we expect the mark et to return to growth, driven by underl y ing income growth and the popularity of product categories including smartphones and tablets. Meanwhile, in terms of electronics production, t he domestic scene has a number of strong local players able to create affordable products for the Polish market. Our core scenario is for continued growth in consumer electronics spending, as we forecast a CAGR of 1.2 % over 2015-2019, with growth over 2016-2019 offset by the decline in 2015.

Headline Expenditure Projections:

Computer Hardware Sales: USD3.86bn in 2014 to USD3.29bn in 2015, -14.6% in US dollar terms. After a contraction in 2015 derived from product cycles and economic conditions, we expect the market to return to a stronger growth trajectory from 2016.
AV Sales: USD2.42bn in 2014 to USD2.09bn in 2015, -13.9% in US dollar terms. Big-ticket TV set demand will be hit by zloty depreciation, while further digital camera volume cannibalisation expected in 2015 before stabilisation in the latter years of our forecast.
Handset S ales: USD3.28bn in 2014 to USD3.34bn in 2015, +1.9% in US dollar terms. Only segment forecast to grow in US dollar terms in 2015 as deepening smartphone ownership continues to drive value increases.

Full Report Details at
- http://www.fastmr.com/prod/1058420_poland_consumer_electronics.aspx?afid=301

The Poland Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Poland.

BMI Research's Poland Consumer Electronics Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the consumer electronics industry in Poland.

Key Benefits

* Benchmark BMI's independent consumer electronics industry forecasts for Poland to test other views - a key input for successful budgeting and strategic business planning in the Polish consumer electronics market.
* Target business opportunities and risks in Poland through our reviews of latest industry trends and major deals, projects and investments.
* Exploit the latest competitive intelligence

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156 (1.413.485.7001 Int'l)

You may also be interested in these related reports:

- Czech Republic Consumer Electronics Report Q4 2015
- Bulgaria Consumer Electronics Report Q4 2015
- Hungary Consumer Electronics Report Q4 2015
- Venezuela Consumer Electronics Report Q4 2015
- Chile Consumer Electronics Report Q4 2015