"Contact Lenses in Singapore" Published

Contact lenses witnessed stronger current value growth in 2015 than in 2014, with more consumers shifting from traditional to disposable lenses for the convenience. Increased consumer sophistication also saw them more knowledgeable about the benefits of contact lenses and saw them shift to those with advanced offerings such as astigmatism correction.

Competitive Landscape

Johnson & Johnson Pte Ltd witnessed the strongest increase in value share in 2014, reaching almost 46%, thereby consolidating its leadership in contact lenses in 2014. The dominance of its Acuvue brand in disposable lenses, including comprehensive variants from cosmetic, clear to astigmatism lenses, attracted consumer interest during the review period. The brand also continued to invest in strong marketing activities including engaging well-known bloggers such as Velda Tan to promote their experience of wearing Acuvue Define during 2014. In addition, the brand regularly offered attractive promotions at optical stores to attract consumer attention.

Full Report Details at
- http://www.fastmr.com/prod/1060310_contact_lenses_singapore.aspx?afid=301

Industry Prospects

Contact lenses is expected to register positive constant value growth over the forecast period. This will mainly be driven by consumers’ demand for convenience and their shift to daily disposable lenses. Demand for higher quality lenses, especially those offering value-added benefits such as enhanced moisture levels and cosmetic effects will also boost constant value sales of contact lenses.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Contact Lenses industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Contact Lenses industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Contact Lenses in Singapore market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* In which markets are daily disposables more popular than monthly and extended wear?
* Is coloured, toric, spherical or multifocal the dominant type of contact lens in Singapore?
* Is style playing an increasingly important role over health in purchasing decisions?

Reasons to Get this Report

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