New Market Report: Breakfast Cereal Market in the US - Market Research Report 2015-2019

From: Fast Market Research, Inc.
Published: Tue Oct 20 2015

Breakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. They are available in two types RTE/cold and hot cereals. The RTE/cold cereals are ready-to-eat cereals. Hot cereals include oatmeal, instant oatmeal, hot wheat, and other grain products.

Technavio's analysts forecast the breakfast cereal market in the US to grow at a CAGR of 0.40% and 0.22%, in terms of value and volume, for the period 2014-2019.

Covered in this report
The report discusses about the present scenario and forecasts the future prospects of the market for the period of 2015-2019. To calculate the market size, the retail sales of the following product segments are taken into consideration:

Full Report Details at

* RTE/cold cereals
* Hot cereals

The revenues for the subsequent years are calculated taking into consideration the sales from the following distribution channels:

* Supermarket and hypermarkets
* Independent stores
* Specialist retailers
* Others (small groceries stores and discount stores)

Technavio's report, Breakfast Cereals Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report includes a comprehensive discussion on the market by geography, considering both the existing market landscape and its growth prospects in the coming years. The report further includes a discussion of the key vendors operating in this market and a comment on the vendors' product portfolios.

Key vendors

* General Mills
* Kellogg's
* MOM Brands
* PepsiCo
* Post Foods

Other prominent vendors

* Abbott Nutrition
* Arrowhead Mills
* Back To Nature
* Bob's Red Mill Natural Foods
* Food For Life
* McKee Foods Corporation
* U.S. Mills
* Udi's Handcrafted Foods
* Weetabix
* Weight Watchers
* Yantai China Pet Foods

Market driver

* Convenient consumption
* For a full, detailed list, view our report

Market challenge

* Existence of various alternatives
* For a full, detailed list, view our report

Market trend

* Product innovations
* For a full, detailed list, view our report

Key questions answered in this report

* What will the market size be in 2019 and what will the growth rate be?
* What are the key market trends?
* What is driving this market?
* What are the challenges to market growth?
* Who are the key vendors in this market space?
* What are the market opportunities and threats faced by the key vendors?
* What are the strengths and weaknesses of the key vendors?

Companies Mentioned in this Report: Kellogg, PepsiCo, Post Foods, General Mills, ConAgra, MOM Brands, Abbott Nutrition, Arrowhead Mills, Back to Nature, Bob's Red Mill, Food For Life, McKee Foods, U.S. Mills, Udi's Handcrafted Foods, Weetabix, Weight Watchers.

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