New Market Research Report: Dog Food in Indonesia

From: Fast Market Research, Inc.
Published: Tue Oct 20 2015

Along with overall pet care and the general economy, dog food is set to experience a further slowdown in 2015 to record just 5% volume growth. This is a more moderate slowdown compared to the previous year that witnessed a significant slump in the volume growth rate. The weakening economy resulted in lower purchasing power as several rises in basic commodity prices and utilities reduced affordability by some consumer groups, particularly the middle-low income segments. As a result, dog food is not expected to perform as well as previously forecast in 2015.

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Competitive Landscape

Continuity in the competitive landscape of dog food is expected in 2015 from the previous year in which there was an increasing variety of products and brands launched mostly from the premium segment. Some new products from the mid-priced and economy segments also entered the category between 2014 and 2015, such as Smart Heart of Perfect Companion Indonesia PT, offering economy-priced dry dog food and a new variant of an existing brand, Purina Alpo Adult Lamb & Vegetable from NestlÚ Indonesia PT, only previously available in chicken and beef variants. Newer brands in the premium segment included Nature's Variety Instinct from Nature's Variety Inc, Holistic Select and Wellness from Wellness LLC available mostly in upscale pet shops.

Industry Prospects

Alongside population growth, dog food is set to grow by a 4% volume CAGR over the forecast period, a downward adjustment than previously predicted. Lower adjustment on economic growth in Indonesia is the main reason for the slower prediction. Nonetheless, increasing disposable incomes will continue to drive positive spending on dog food over the forecast period. Following the current trend, premium dry dog food has a better chance of growth compared to other segments as the health and wellness trend will continuously drive demand and more affluent consumers are less price sensitive towards the increasing average unit prices.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

TheáDog Food ináIndonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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