New Market Report: Poland Information Technology Report Q4 2015

We see Poland as one of the most attractive IT markets in the region over the medium term, based on relatively low IT device and solution penetration, our robust economic outlook and improvements to supporting infrastructure such as network quality and capacity. This will have positive spillover effects, particularly given its overall growth in technology trends towards increased software and services spending. Enterprise and government spending has a stronger outlook over the medium term, in part supported by the distribution of EU funds for ICT and information society-related initiatives. However, we expect growth will be subdued in 2015 compared to 2014 and 2016-2019, as technology cycles and depreciation of the zloty limit the growth rate.

Headline Expenditure Projections:

Computer Hardware Sales: PLN12.33bn in 2015 to PLN14.11bn in 2019, compound annual growth rate (CAGR) of 3.0% in local currency terms. After a deceleration in 2015 derived from product cycles and economic conditions, we expect the market to return to a stronger growth trajectory from 2016.
Software Sales: PLN5.54bn in 2015 to PLN7.38bn in 2019, CAGR of 6.5% in local currency terms. Enterprise software market will continue to grow as vendors target small and medium enterprises, with security software solutions potentially outperforming as regional security concerns heighten.
IT Services Sales: PLN12.84bn in 2015 to PLN17.60bn in 2019, CAGR of 7.8% in local currency terms. The cloud computing market is expected to drive IT services outperformance 2015-2019 as solution supply, education levels and network infrastructure improve.

Full Report Details at
- http://www.fastmr.com/prod/1058419_poland_information_technology.aspx?afid=301

The Poland Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors, memory chips, integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing, customs and intellectual property protection) and competitive landscapes comparing IT companies by products, sales, market share, investments, projects and expansion strategies.

BMI's Poland Information Technology Report provides industry professionals and strategists, corporate analysts, IT associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Poland.

Key Benefits

* Benchmark BMI's independent IT Industry forecasts for Poland to test other views - a key input for successful budgetary and strategic business planning in the Polish IT market.
* Target business opportunities and risks in Poland's IT sector through our reviews of latest industry trends, regulatory changes, and major deals, projects and investments in Poland.
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