Writing Instruments in Indonesia - New Report Available

In 2015, writing instruments continued to show growth, largely due to the expansion of its customer base and the marketing activities of players. Generally, the target consumers are students and office workers. However, children under the age of five have started drawing, colouring and writing at a younger age. In addition, companies have also invested heavily in marketing activities to promote their products. This influenced the sales growth of writing instruments during 2015.

Competitive Landscape

Faber-Castell International Indonesia PT led writing instruments with value share of 16% in 2014. With manufacturing facilities in the country, the company has continued to gain competitive advantage in price, although offering quality products of international standards. The company has also implemented improving services, offering high-quality and innovative products. The company continues to use the internet as its medium of promotion, such as Facebook, to reach its customers. On Facebook, there is a detailed description of its products and also pages that are educational.

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- http://www.fastmr.com/prod/1060495_writing_instruments_indonesia.aspx?afid=301

Industry Prospects

Over the forecast period, value sales of writing instruments in Indonesia are expected to increase at a CAGR of 4% at constant 2015 prices. Growth is expected to be developed among target consumers in both value and volume sales terms. Schools, universities and offices will remain major sources of demand for writing instruments. In addition, consumers will prefer products for everyday personal use.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in Indonesia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How have sales of writing instruments evolved over the past few years in Indonesia?
* What’s the potential of writing instruments sales via the internet?
* Just how dominant are pens compared to pencils, highlighters and accessories?

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