The birth rate in Thailand continues to fall. Thai people tend to have smaller family sizes because of poor economic conditions and increased urbanisation. However, childrenswear still performs well, as parents’ lifestyles have changed from the past. Parents and other family members try to select what is best for their children, including clothes. Greater sophistication in styles, sizes and fashions has also given parents more choice in products for their children.
ICC International PCL led childrenswear sales in 2014, with a 14% value share, and sales of Bt2,943 million. Sales grew by 5% in that year. The company operates well-known children’s product brands such as Absorba, Enfant and Little Wacoal, distributed in leading department stores in Thailand, such as The Mall Group and Central Marketing Group. The products are known as good for babies’ sensitive skin because of the natural ingredients used, especially the good quality natural fabrics under the brand Little Wacoal. Enfant is the leading brand under the management of ICC International PCL, with an 8% value share and sales of Bt1,697 million in 2014. Absorba is its second largest brand, with a 3% value share and Bt708 million value sales. Lastly, Little Wacoal had sales of Bt537 million and a 3% value share.
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Childrenswear is expected to achieve a CAGR of 3% in constant value terms between 2014 and 2019, to reach Bt24,509 million at constant 2014 prices.
Discover the latest market trends and uncover sources of future market growth for the Childrenswear industry in Thailand with research from Euromonitor's team of in-country analysts.
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The Childrenswear in Thailand market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
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* What are the major brands in Thailand?
* How dynamic is the growth of clothing and footwear internet sales?
* What is the performance of women’s clothing vs men’s clothing?
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