"Menswear in Thailand" is now available at Fast Market Research

From: Fast Market Research, Inc.
Published: Fri Oct 23 2015

Menswear saw 3% value growth in 2014, down from the previous year by one percentage points. Men have started to be more careful about their purchasing of items and select products that are essential for their daily lives. Luxury brands and items are perceived as non-essential items. Nevertheless, international brands continue to influence Thai men’s dressing styles, but they choose brands with reasonable and affordable prices. Many brands, both locally and internationally, have launched products with promotional campaigns.

Competitive Landscape

DKSH (Thailand) Co Ltd leads sales of menswear in Thailand, with a 4% value share and 6% value growth in 2014. The company generated menswear sales of Bt2,861 million, just ahead of ICC International PCL, with sales of Bt2,850 million. DKSH (Thailand) Co Ltd leads menswear with the famous global brand Levi Strauss. DSK (Thailand) Co Ltd continued launching marketing activities and promotional campaigns throughout the year, because of the aggressive competition from local and international brands. Its marketing campaign included buy-one-get-one-free, "give and get" based on a charity concept, and exchanging old jeans for new pairs of jeans. The company sees growth potential in Thailand despite the current political and economic instability.

Full Report Details at
- http://www.fastmr.com/prod/1060253_menswear_thailand.aspx?afid=301

Industry Prospects

Menswear is expected to see a CAGR of 2% in constant value terms between 2014 and 2019, to Bt81 billion million at 2014 constant prices. Standard men’s jeans will generate the highest CAGR, of 11%, reflecting the continued popularity of jeans, which can be worn for many occasions.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Menswear in Thailand?
* What are the major brands in Thailand?
* How dynamic is the growth of clothing and footwear internet sales?

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You may also be interested in these related reports:

- Menswear in Singapore
- Menswear in Hungary
- Menswear in Hong Kong, China
- Menswear in India
- Menswear in Asia-Pacific

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