"Jewellery in the United Kingdom" Published

Fast fashion continues to have a significant impact on costume jewellery. Consumers in the UK are increasingly seeking fashionable costume jewellery, with many high street retailers such as Topshop and Zara continuing to increase the range available in their stores. While consumers can purchase economy costume jewellery from the likes of Primark and even supermarkets, high-end costume jewellery is available in upmarket stores such as Selfridges from designers such as Stephen Webster and Givenchy. Costume jewellery thus spans a wide range of prices and brands. However, the range available is increasingly characterised by a rapid turnaround of original designs that are strongly trend-led. Colours and shapes tended to become more diverse towards the end of the review period, with consumers being keen to experiment with looks and styles in jewellery.

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Competitive Landscape

Goldsmiths remained the leading player in jewellery in the UK in 2014 with a steady value share of 8%. The company benefits from its strong heritage, being one of the oldest and best-known jewellery manufacturers and retailers operating in the UK. The company also benefits from offering interest-free credit for up to four years, thus being popular for major lifetime purchases. The company also benefited from refurbishing key outlets with attractive contemporary décor towards the end of the review period, while expanding selling space. However, Goldsmiths continues to face intensifying competition, not only from its leading competitors but also from newer players in real jewellery and the costume jewellery collections offered by other high street retailers such as Monsoon's Accessorize.

Industry Prospects

More luxury and affordable luxury lifestyle brands are expected to follow in the footsteps of companies such as Michael Kors and develop their own lines of jewellery in the forecast period. Brand competition will thus become fiercer, from new entrants as well as longstanding players. If brands are able to capture the interest of consumers through storytelling and brand engagement they are likely to succeed in establishing branded products that consumers aspire to. Social media is expected to play an increasingly important role in this process in the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Jewellery industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Jewellery industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.



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